Traicee didn't come from a startup incubator. It came from a real estate office in Salt Lake City, Utah — and a broker who was tired of watching great TCs drown in busywork.
Traicee was built by Marque Roybal — an active real estate broker based in Salt Lake City, Utah. After years of watching transaction coordinators juggle spreadsheets, calendar reminders, email threads, and manual data entry just to manage a single file, he decided to build something better.
The conversations with TCs made one thing clear: it isn't the volume of paperwork that wears people down — it's the stress of carrying every deadline in your head, the constant low-hum worry that something will slip on the one deal you aren't watching closely enough. TCs hold the whole transaction together, and they pay for it in pressure nobody else sees.
The goal was simple: take some of that weight off. Not just organize the work — actually relieve the pressure of tracking every moving piece alone. Traicee handles the tedious parts of transaction coordination so TCs can focus on what they're actually good at — keeping deals together and clients happy, without the dread sitting in the back of their mind.
Every feature in Traicee exists because a real person in this industry needed it. Not because a product manager thought it sounded good on a roadmap.
Transaction coordinators are the backbone of every real estate deal. They carry the liability, manage the timelines, and keep everyone on track — usually without getting the credit. Traicee was built to give them back their time.
A busy TC manages 10, 20, even 40+ transactions at once. They need tools that scale with them, not slow them down.
Missed deadlines aren't just inconvenient — they can kill deals and create legal exposure. Traicee keeps every date visible and tracked.
Most software is built for agents and bolted onto TC workflows. Traicee was designed professional-first from day one — for transaction coordinators, agents, and teams alike.
We believe transaction coordinators shouldn't have to fight their software. Every hour spent on manual data entry is an hour not spent on the work that actually matters.
Book a quick one-on-one demo and we'll show you how Traicee works on a real contract — yours or one of ours.